NO. 001 / ROUTE 66
Big Red
The bold leader
Personality:
Confident. Driven. Leads with heat. Always first to turn up the flavor.
Signature flavor
Mushroom & Fresh Pepper
“A little heat. A lot of heart.”
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Animation Milestones
A chronological road map of the GOODLUCK animation universe.
Character Passports
Lucky Route 66Adventure awaits
NO. 002 / ROUTE 66
Goldie
The smooth operator
Personality:
Cool. Balanced. Brings good ideas and easy flavor.
Signature flavor
Mushroom & Soybean
“Good things happen together.”
NO. 003 / ROUTE 66
Uncle Umami
The flavor guru
Personality:
Wise. Savory. Deep knowledge, deeper flavor.
Signature flavor
Stir-fried Shiitake Mushroom
“Every good road has a story.”
NO. 004 / ROUTE 66
Squeezy
The hype fuel
Personality:
Energetic. Fun. Turns any moment into a flavor party.
Signature flavor
Mushroom & Fresh Pepper
“Let’s give the day a little kick.”
The supporting cast
Take the Crew Home
A little good luck for your everyday.
Collectible concepts · made for a bigger universe
Built for More Than the Screen
One crew. Endless possibilities.